Wednesday, December 14, 2011

A Changing Industry

In an environment where demands are high, time is short, and patience has dissapeared, the news industry is evolving. The definition of journalism is gradually changing from the once popular newspaper into social media. This change benefits the "user" while challenging the journalist. Information is relayed to the public in a simpler manner that is much quicker than before, leading to the "mutualization" of knowledge among the reporter and the "user". This requires the reporter to create stories that intereact and connect with the audience. The journalist must now strive to engage people in their report, generating an ambiance more open to discussion. while the normal everyday citizen is invited to give their opinion and share their observations too.

As people shorten their attention span, I, as a reporter, am required to communicate in a more interesting manner yet still get my point across. It is my duty to inform the "user" of news that has been investigated thoroughly. But there is more competition now than ever because the journalist is face to face with search engines and their never-ending plethora of information. Reporters have to entertain in order to keep attention while educating the public of their knowledge.

To keep up with this metamorphasis in journalism and broadcast, I have to refine my reporting skills. I will need to learn how to adapt to these changes, especially the technological aspects like editing my own stories. I will need to be able to fixate the "user" onto my story and keep their attention with me. In a world where only change is constant, the journalist should commit to keeping up with the always changing industry, or instead choose to be left behind.

2 comments:

  1. I like the way you worded the relationship between the journalist & reader - as a mutual relationship. I think you're right on that point. It's a teamwork process. It's definitely difficult being a reporter with the amount of search engines bursting with information, but that's the challenge reporters face.

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  2. I agree. One of the hardest tasks, for both WINN and large news corporations, is keeping people interested in today's fast paced, short-attention-spanned lifestyle. Because of the internet, it is more difficult to give information that is not yet known, which we could do by finding new and interesting angles as well as new sources for our information.

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